ADWORDS EDITOR DOWNLOAD
Download AdWords Editorįirst, you’ll want to download AdWords Editor. As Google calls it “The AdWords Power Tool. Let’s talk about the biggest reasons to download AdWords Editor. Start saving time with routine tasks.ĭon’t be afraid, while AdWords Editor might look scary, it’s quite easy once you know where everything is. Even if you don’t have a large account, your time is still valuable.
There are certain tasks that the web interface simply isn’t capable of completely in a quick manner. Try to do this through the AdWords Web Interface, and you’re asking for a headache. How about trying to add 50 new pieces of ad copy at once? What about sending a colleague a list of the top 100 converting keywords. When you log into and start poking around, you’ll find that pages are often slow to load, and occasionally they won’t load at all. This is why this post is about why you should download AdWords Editor. There are still some unfulfilled wishes (again, Labels!) that I hope Google addresses with its next release, but this is a nice holiday present for the industry.I have a few choice words for the AdWords Web Interface.
ADWORDS EDITOR OFFLINE
The video ads addition and the offline UI improvements in particular should save a lot of SEMs some toggling headaches, and the platform is much more agile than its predecessors. For example, if you have a sitelink that you want to show on all ad groups that contain ‘pretzel,’ you can easily do that now.Īs releases go, AWE 11.0 is significant.
Shared library doesn’t seem to provide as much benefit compared to its namesake in the UI…except for the “associations” column in the sitelinks menu. (Of course, this would be even better if Google somehow incorporated YouTube promoted videos into editor.) 11.0 also includes promoted video ads in the UI, which is a huge help for anyone running those ads. 11.0 has a specific Topics (and Negative) upload section the old Editor only had Audience, which confused people when trying to bulk upload topics through Editor. I love that the campaign settings portion at the bottom of Editor is now separated into 2 adjacent parts this means you don’t have to scroll down to see all of your settings. (Opportunities was a neat feature but may have been more of a beta.) – I also noticed that these are no longer features in the new Editor. – Highlighting all the totals (ad groups, keywords, targets) in one spot it makes it much easier to QA. (This is especially nice for massive accounts.) When downloading my new accounts, I noticed you can download all of yours on one screen within the interface, and you can see an exact % of download complete. It’s got enough new goodies to make it worth using right away, but the old Editor will be around for four more months if you need time to transition. Luckily, it’s still wayyyyy better than Bing! J I did have bad flashbacks to Bing since the font and interface seemed similar.
ADWORDS EDITOR UPDATE
It’s not just an update it’s a brand-new program with a brand-new interface. – We’re still waiting for the ability to use Labels in AWE! (Grr.) Initial reactions after downloading:
According to Google, it allows you to quickly do tasks while quickly accessing your campaigns, advanced features and settings. Instead of the bars at the top, they’ve introduced ‘type lists’ on the left hand side. There is now an advanced search bar where you can apply multiple search criteria and filters. You can select any combination of campaigns and ad groups to view their ads or keywords, and paste them into multiple campaigns and ad groups at once. You can work on multiple accounts at once, which is nice if you have one client with multiple accounts.
ADWORDS EDITOR WINDOWS
You can open multiple windows to view different parts of your account at the same time. So are they overstating things, or is this really the best possible response to all those holiday wishlists floating around? Let’s start with some features we immediately noticed (and noticed were still missing): According to Google, 11.0 represents “the biggest update to the application” since they released in 2006. AdWords Editor 11.0 dropped Wednesday as Google’s holiday present to SEMs.
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